confirmed as the new sponsor of the U20 GAA Hurling Championship, leading online sportswear retailer, with the GAA have announced a new sponsorship deal that will see become the title sponsor of the U20 GAA All-Ireland Hurling Championship. This sees the sportswear giant further increase its investment in Gaelic Games with the competition getting underway in early April.

As part of the title sponsorship package, the logo will feature prominently at multiple games for the next four years. The sponsorship will also see O’Neills incorporate a TV sting, a first for the company in its 104-year history. The Championship coincides with the sportswear manufacturers' development of the smart sliotar, which will be on trial in the U20 Championship. This, combined with the sponsorship of the U20 Championship, further underlines their commitment to Gaelic Games, particularly Hurling.

 O'Neills announced as new GAA U20 Hurling Championship sponsor

Well known as Ireland's largest sportswear manufacturer, the sportswear giant has seen significant growth in its eCommerce business over the past two years. The company serves clubs and customers from Salthill to Sydney. The company are expanding the warehouse facilities at their eCommerce HQ in Strabane to accommodate the increasing demand for its products from clubs and customers across the world. The expansion will include new picking lanes that allow to process orders more quickly to meet customer expectations.

Cormac Farrell speaking on behalf of O'Neills said: “We are delighted to come on board as the U20 GAA Hurling Championship title sponsor for the next four seasons. We have a long-standing tradition of supporting Gaelic Games. This significant investment showcases our steadfast commitment. Our eCommerce business via has expanded in the past two years. This sponsorship provides us with a fantastic platform to increase brand awareness of our online offering to customers."

GAA President Larry McCarthy said: “The GAA is delighted to welcome as the new title sponsor of our U20 Hurling All-Ireland Championships. This commitment, along with the development of the smart sliotar adds another dimension to O’Neill’s support of hurling. We are grateful to for their sponsorship and look forward to what will no doubt be an array of great games in the coming weeks and months.”