The Adelaide Football Club proudly welcomes leading sportswear manufacturer O’Neills as its Official AFL Apparel Partner.

Crows CEO Andrew Fagan said the Club was excited for a new partnership with the international apparel leader.

“O’Neills has built a reputation for excellence across a range of sports and we believe this partnership is a great platform to share their expertise and industry leading products with AFL fans,” Fagan said.

“We have been impressed with their knowledge and application in preparing the 2021 range, particularly the use of their unique and innovative performance fabrics and high-quality supporter wear.

“We’re looking forward to sharing the range in coming weeks and have no doubt our members and fans will be really impressed with the new apparel choices.”

O’Neills Australasia Director Antoinette Brophy said the company is delighted to announce they will be the Adelaide Football Club’s official apparel provider for the next three years.

“We combine our passion and expertise to create strong partnerships and always provide high quality, high performance apparel and offer superior service to clubs, players, staff and their members and supporters,” Brophy said.

“The professional and grassroots sporting clubs we partner with in Australia and New Zealand have strong and successful histories and values that clearly align with our own and the Adelaide Football Club is no exception.

“O’Neills has a proud history, originating in Ireland in 1918.  When we entered the Australian market five years ago, we consciously chose to base ourselves in Adelaide, so it is not insignificant that the first AFL team to join the O’Neills family is the Adelaide Crows – the team for all South Australians.”   

O’Neills has been at the forefront in the development of innovative fabrics, and their industry leading engineering and science fabric teams have been developing and sourcing the best in class performance fabrics for use in the Adelaide Football Club’s AFL range.

The fabric in the new Guernsey includes cutting edge nano-technology and anti-bacterial properties which move moisture away from the body, assist with thermal regulation and add a light compression stretch. The inclusion of spandex into the knit allows the guernsey to hug the body while affording a comfortable fit that will leave the players cool and dry at all times.


About O’Neills

O’Neills was founded in 1918, in Dublin, as a manufacturer of Gaelic footballs. It is now the largest sportswear manufacturing company in Ireland, supplying 90 per cent of the Gaelic games market. It is a 100 per cent Irish owned, vertically integrated manufacturing sportswear company with extensive capability and manufacturing plants in Strabane, Co. Tyrone and Walkinstown Avenue, Dublin.

O’Neills has expanded considerably and is now a major sportswear supplier diversified across a number of countries and a wide range of sports. O’Neills now has satellite offices in France, USA and Australasia, and is a well-known, reputable and sought-after brand in the UK, Europe and now also Australia and New Zealand.

The O’Neills Australasian office was established in 2015 and has been building partnerships within elite sporting environments including rugby league, rugby union, basketball, soccer, athletics, boxing, martial arts, hockey and netball and of course Australian Rules Football. 

O’Neills has been associated with the Cricket World Cup and has supplied the Irish Compromise Rules team since its inception and are proud of their Australasian professional partnerships including:

  • Brumbies – Super Rugby
  • Newcastle Knights, Penrith Panthers – NRL
  • Hockey One competition – Field Hockey
  • Hawkes Bay Magpies, Manawatu Turbos – Mitre 10 Cup, New Zealand